We’re less than halfway through Dry January, and if you’re participating (or perhaps giving “Damp January” a try), you may be wondering what to do with all the booze sitting in your liquor cabinet until the 31st. Tito’s Vodka has the answer—according to the brand, there’s a multitude of ways to use their vodka without actually drinking it, and they’ve recruited none other than lifestyle icon Martha Stewart to help spread the word.
The new Tito’s campaign, made in collaboration with Arts & Letters Creative Co., features the TV personality and entrepreneur using vodka to deodorize smelly shoes, make pasta sauce, clean grimy surfaces, and even extend the lifespan of a flower bouquet.
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